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We invest our own capital, on the principles we advise.

Patient capital and long-hold positions. We invest the Group's own capital, for its own account, directly or through investment structures, when the conviction is real.

Principal Investments & Opportunities

From real mandates

An illustrative model of a 120-room hospitality asset: fixing the guest experience and pricing rules lifted the average rate from SAR 380 to 450 and occupancy from 58% to 62%, revenue per available room up 18%. Figures are disguised.

How it is priced

No fees here: we invest the Group's own capital, for its own account, in long-hold positions. Our decision rests on due diligence we conduct ourselves.

What we do

Direct investment for our own account

Positions taken on the Group's decision, not with outside investors' money.

Venture capital participation and investment clubs

Selective participation alongside partners we know, at stages whose risks we understand.

Investment company structures and subsidiaries

Building the structure the opportunity calls for: a standalone company, a stake, or an operating partnership.

Long-hold positions with patient capital

No exit calendar imposed in advance; duration follows the thesis, not the other way round.

Frequently asked questions

Do you manage outside investors' money?

No. Investment is for the Group's own account, directly or through its investment structures and subsidiaries.

Which sectors do you invest in?

The Group's six houses cover Investment, Advisory, Hospitality, Healthcare, Fashion Atelier, and Technology.

How is an opportunity assessed before investing?

With the same due diligence we deliver to clients: seven integrated workstreams closing with an IC-ready memo.

When the matter is consequential, begin with a conversation.

Riyadh, Kingdom of Saudi Arabia

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